Speed up strategic decision making and capture Digital ROI with confidence
Make strategic digital decisions in hours, not weeks and capture Digital ROI with confidence.
Executives today struggle to connect Digital, AI and IT initiatives to both Strategy and Financial ROI.
Most either rely on pure financial payback (ignoring strategic upside), or strategic frameworks like Balanced Scorecard or OKRs (that lack financial rigor). Connecting Digital ROI directly to strategy is still rare.
Digital ROI Matrix™ changes that. It gives you a strategic portfolio view on the spot, so you can make fast digital decisions with financial confidence.
By blending Strategic ROI and Tangible ROI in Euros, executives align quickly on digital priorities and make decisions based on ROI throughout the entire lifecycle.
Meet the AI wave with Digital Confidence.
Build on the Balanced Scorecard and Porter’s Generic Strategies methodologies
Used in MSc. Economics lectures at Aarhus University institute for Technology and Business Development
© Digital ROI MatrixTM is a proprietary framework development by Dasthor Consulting. Do not reproduce without attribution. All rights reserved.
Why Digital ROI Matrix™
Speed up your strategic digital decision making with EU hosting and GDPR‑ready process,
Speed to clarity
Move from a fragmented backlog to a board-ready digital portfolio in hours, not weeks
Balanced decisions
Blend financial return with Strategic ROI in euros to reflect capability building, risk reduction, and differentiation
ROI Based Decisions
Capture Digital ROI throughout the entire development lifecycle and base your Go/NoGo decisions not only on risk, but Risk Adjusted NPV
A complete strategic framework to capture and govern Digital ROI across the lifecycle
Why Digital ROI MatrixTM stands apart
Built on proven strategy, made operational
Grounded in Balanced Scorecard perspectives and Porter’s Generic Strategies as native dimensions.
Digital ROI Matrix™ translates decades of proven strategic theory into an operational decision framework
Strategic ROI → € euros
Our Euro Conversion Bridge converts strategic KPIs (e.g., time‑to‑market, risk reduction, resilience, CX) into euro‑denominated value so you can compare apples-to-apples
Strategic Portfolio balance on the spot
Visualize how much you invest in each strategic dimension, and whether you’re overweight on cost or differentiation.
Suitable for all industries
Digital ROI MatrixTM is adaptable to various sectors and industries managing strategic digital portfolios. From Manufacturing and Retailing to Finance, Healthcare, Energy and Public Sectors.
Academic testimony
Digital ROI MatrixTM has been evaluated and proven in Academic settings at Institute for Technology and Business Development at Aarhus University..
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1-Page Digital ROI MatrixTM
Quickly assess returns combining financial and strategic measures.
Funding Alignment
Facilitates consensus between CIOs and CFOs on budget priorities.
Prioritized roadmap
Fund Now, Next, Never with trade-offs noted
User-Friendly Dashboard
Intuitive interface presents ROI insights clearly and efficiently.
Real-Time Analysis
Delivers up-to-date investment impact evaluations instantly.
What People say about Digital ROI MatrixTM
CIOs and CFOs rely on Digital ROI Matrix® because it gives a fast strategic overview on the ROI of their digital portfolio.
“We are still happy about the initial presentation of the model in Cologne and the following exciting discussion based on your strong industry background.
I have rarely seen a discussion with so much participation of the audience.”..”.”.”
Ove Thomsen
Geschäftsfeldleiter Digitalisierung at UNITY AG
“Digital value models are much more intangible than traditional business value models and go beyond short term revenue and benefit.”
“That’s why we must balance tangible and strategic ROI in digital portfolios. With Digital ROI MatrixTM we can adapt strategically in hours, not weeks”
Thomas L. Thorgarad
Owner, Managing Director, Dasthor Consulting
Optimize Your Digital Investments
Capture your digital ROI with clear benefits and strategic value.
Try it today
€0
Try our showcase today and see how effectively you can strategicly balance your digital portfolio with Digital ROI MatrixTM
Who it’s for?
EU mid–large enterprises and PE‑backed digital portfolios.
What you get?
Hands‑on access to our demo environment with test data.
Want to learn more?
If you want to learn more about the Digital ROI MatrixTM please don’t hesitate to contact us
Thomas L. Thorgaard, MSc. Economics, is a pioneer and experienced leader in Digital ROI Capture.
While building Digital Value Capture from scratch in an innovative 10bn€ Industrial Company, he has been instrumental in shaping the terminology around Digital Value in the European Industry for years.
Based on his industry experience he identified a common pain point for many digital leaders around Europe:
Connecting Digital, AI and IT initiatives to both Strategy and Financial ROI, while keeping up with the pace in the ever evolving digital sphere.
As a response, Thomas L. Thorgaard developed the Digital ROI MatrixTM, giving companies across practically all industries a vendor neutral, academic viable and highly practical framework for maximixing and capturing their digital ROI.
Today, Thomas L. Thorgaard is a leading voice in the Digital ROI domain. He is a driving force in shaping how companies connect their digital portfolios to strategy and Digital ROI Capture.